One of the cardinal rules or prerequisites of business success is thinking out of the box. And unfortunately, thinking out of the box has been erroneously taken to mean doing something off the books or perhaps something against the rules.

On the 24th of May, we clocked a year as Redbiller, and part of what we did was to take a step back and look at the events and results we have recorded in the last year as a company. Today, I have decided to share with you some of the things that stood out to us. I am sure that this will encourage you to trust us more as a provider.

Although innovations in the last few years gave two new options of virtual top-up and recharging directly from your account. They are yet to wipe out the demand for recharge PINs for reasons ranging from individual preference to literacy level and under-banking -not everyone is banked or has access to e-banking services.

As a service provider, we are constantly working to ensure our customers have all the payment tools they need to manage their time more effectively and put their business on autopilot, so it is indeed a delight to get this type of feedback. Let me share with you Mr Ola’s experience so far at Redbiller and how he arrived at that statement.

The marketing mix basically consists of the 4ps of marketing -product, price, promotion, and place. These 4Ps precede developing a marketing plan or strategy as it is the means/guide to achieving your marketing objectives. Whatever you desire to achieve must be structured around it.

Pricing cannot be set independently of exchange rate as one of the things exchange rate itself tries to establish is fairness in value exchange. Every industry and business is affected by exchange rate, whether it deals with imports and exports or not. That is because exchange rate impacts the economy as a whole.

There is no standard when running a business. Indeed, some basic principles or conditions must be in place, but there is no standard generally-applicable roadmap to success. This is because every business is unique in terms of its industry, availability or scarcity of resources, and an enabling environment.

Every investment comes with a risk, but these risks are primarily about factors influencing market performance and their impact on the expected ROI (return on investment). It is different when the company simply takes your money and vanishes. We cannot even call that an investment risk or loss. It is outright fraud.

While Fintech did not start overnight, it did take the global market by storm over the last two decades. And considering the evolution of Banking and Tech, one will see that Fintech was an inevitable result. One way or another, we would have arrived at Fintech innovations.

Exchange rate is the value at which the currency of a nation is pegged in conversion to the currency of another nation or economic zone. It is how much one unit of a currency is worth when converted to another currency.

When you initiate a transaction from the comfort of where you are, have you ever wondered how the money leaves your account and ends up in the settlement account? Especially when the transaction is to a different bank. There is a major player on the backend that makes that possible. It is NIBSS.

Q2 is an ideal time to intensify marketing efforts to boost sales and create more brand awareness. The relative stability of Q2 offers a higher success rate for brand awareness which, of course, has a direct impact on sales, either immediately or eventually.