This is Esther from Redbiller (of course). Today, I’ll be letting you into the world of what I do at Redbiller. While you get a Red Story from me every Friday, I spend the bulk of my week between several activities collectively known as Relationship management.

Apps are one of the best things to come of software development. From the personalised experience to the navigation, almost everyone would pick an app over the web version any day.

As a business, every day, people share data with you. When they visit and explore your site, they leave digital footprints that can be traced back to them with you. When computed and analysed, this data can provide specific information about the client.

Every organisation will tell you that userbase doesn't exactly translate to paying customers. You can have thousands of users, with only a handful as paying customers. As a business, you don't just need the numbers; you need them to turn in profit for your business.

As a business, you should be able to offer your customers enough options for them to choose their preferred method. And payment confirmation should not be a problem, especially for bank transfers.

The last three months of the year afford you enough time to take a quick look back at your plan for the year and intensify efforts in areas where you are yet to hit a milestone or meet your target. It is also a time that comes with the "achievement pressure", especially when you still have a lot of things undone and are just three months out.

Gift cards are the new Dollar cards. Instead of paying with your card on Amazon, you can pay with an Amazon gift card; renew your Apple Music subscription with your iTunes gift card; or pay on Playstore with the Playstore gift card. That is why I say gift cards are the new dollar cards.

How will you receive payment from your international clients, considering that they cannot simply initiate a transfer from their GT bank app to your First bank account? And they probably use a different currency.

Waverlite is a new product of Redbiller, designed for immigrants, international students, freelancers and others who do business between countries. With Waverlite, anyone can send and receive instant payments internationally.

Whether you are into Bills payment or just Airtime recharge, this is a Value-added service you should strongly consider. By offering something extra they might need, you create one more reason customers should choose your business. Plus, it is a good source of revenue. You already have the customers, so why not?

Customer discovery is the process of identifying and defining your potential customers' needs, pain points, behavioural consumption, access to market and existing product options for your product development and marketing efforts. It is knowing who you want to sell to and how you can sell to them.

There are a good number of business ideas that can make you money; should you jump on every single one of them? Financing a business is a major investment, and as with all investments, some prerequisites must be met...