Despite how Tech has revolutionized marketing, with new trends and strategies emerging daily, word-of-mouth marketing remains the most effective form of marketing. People are more likely to choose you on the word/recommendation of someone they know than a million things you say about your brand.

Short holidays often come and go really fast, like they never happened. And most times, all you do is sleep all through. So, let us take a break from business stories today and explore five activities you should consider trying out during the long weekend of the Eid holiday.

Unlike losing your wallet or a device, identity theft involves losing your whole self. It is losing everything that you are. And it holds far greater consequences than losing your wallet. You can end up serving a jail term or facing a criminal conviction because a faceless person somewhere did something as you.

On Wednesday, 8th March 2023, the annual International Women's Day, we celebrated all the amazing women in our lives. And in the spirit of the IWD, Red Story today features three amazing women whose works greatly impact tech as we know it today. Enjoy the ride.

Elections are a big deal everywhere, and people can be quite passionate about them. This passion is both good and bad, as it could drive people to express their passion in ways harmful to other electorates and interfere with public peace. As we go to the polls tomorrow, here are five safety tips for you.

Many people start the year being highly motivated, and with all that excitement, they pen down their goals or resolutions for the year. By the end of the first week, when the excitement begins to wear off, they find themselves restarting their year afresh, which is usually because they have done something they said they would stop.

The challenge of adequate capital is a challenge that all businesses face. Even the big corporations face it, and that is where investors come in. Needing a loan does not mean that the company is struggling. It is more about reaching for something big, taking a bold step to become more.

Launching a new product is not a walk in the park, no matter how big the brand already is. There are only two possible outcomes, it either fails or becomes a success in the market. Companies have launched products that eventually became their major product to date.

To improve your financial well-being and discipline this new year, here are eight money rules to keep this year. This post is directed at individual finance, but a little brush up here and there, and you can apply it to your business too.

In the spirit of the season, it has become a tradition for businesses to use this period to reward their customers for staying with them through the year. And rather than just giving random things out, how about picking an activity or gift that is of value for marketing? Here is a list of things to consider:

A healthy and progressive organisation is committed to the personal and professional growth of its employees so that they are at all times able to skillfully deliver on tasks. Think of it like maintaining your equipment -you have to maintain your staff too. However...

Every business is unique in terms of its operations, and this usually determines how fraudsters attack your business. As a business, you must always be on guard. And, here are five ways you can do that.