Here at Redbiller, we are off to a great start. All hands are on deck to bring Redbiller 2.0 to life. Our mission is to make the internet safer for you, so the job is to work on delivering this experience. It defines our goals, tasks and efforts. It helps us measure our achievements. You can call it our default New Year's resolution.

Every business at the point of inception, should have a Business Continuity Plan subject to reviews. A Business Continuity Plan (BCP) is a system set up to ensure prevention, response, and recovery in case of disasters. BCP reviews should be done as often as policies and economic realities change.

Considering current economic realities, borrowing money to start or finance a business is no longer such a big deal. It does not even matter how small the business is. And this is because even businesses that were relatively easy to set up have now become capital-intensive.

While saving, reinvesting and spending purposefully is a piece of advice we get often, it is time we begin to look at Personal income management as a skill to be acquired. A person who cannot manage personal income does not automatically become a pro at managing business finances.

The tech explosion that surrounds the early years of most Gen Zers is responsible for what we can call a great shift in generational patterns. There is no continuity between Millennials and Gen Z, as used to be the case in generational shifts. But this post is not about Gen Z. Rather, it is about the importance of these differences in marketing.

A few decades ago, there was nothing like an online store, but these days you are likely to go into extinction if you do not take your business online. Change happened! In building a sustainable business, it is crucial to keep up with industry trends. Now, here are six ways to identify trends to evolve with as a business.

There is an excitement that comes with the idea of developing a new product. Just the thought of building or coming up with something that is a solution is exciting. However, amid all that excitement, we quickly get carried away. We miss out on the reality of the steps we must take to achieve the idea we have in our heads.

Every industry has words that mean something within the industry that is different from the generally used meaning of the word. In Sociolinguistics, this is called Register. Fintech has its words and phrases too, and while you might not be lost when used, it helps to get familiar with and understand them. Here are four basic and most used terms:

Despite how Tech has revolutionized marketing, with new trends and strategies emerging daily, word-of-mouth marketing remains the most effective form of marketing. People are more likely to choose you on the word/recommendation of someone they know than a million things you say about your brand.

Short holidays often come and go really fast, like they never happened. And most times, all you do is sleep all through. So, let us take a break from business stories today and explore five activities you should consider trying out during the long weekend of the Eid holiday.

Unlike losing your wallet or a device, identity theft involves losing your whole self. It is losing everything that you are. And it holds far greater consequences than losing your wallet. You can end up serving a jail term or facing a criminal conviction because a faceless person somewhere did something as you.

On Wednesday, 8th March 2023, the annual International Women's Day, we celebrated all the amazing women in our lives. And in the spirit of the IWD, Red Story today features three amazing women whose works greatly impact tech as we know it today. Enjoy the ride.

Elections are a big deal everywhere, and people can be quite passionate about them. This passion is both good and bad, as it could drive people to express their passion in ways harmful to other electorates and interfere with public peace. As we go to the polls tomorrow, here are five safety tips for you.

Many people start the year being highly motivated, and with all that excitement, they pen down their goals or resolutions for the year. By the end of the first week, when the excitement begins to wear off, they find themselves restarting their year afresh, which is usually because they have done something they said they would stop.

The challenge of adequate capital is a challenge that all businesses face. Even the big corporations face it, and that is where investors come in. Needing a loan does not mean that the company is struggling. It is more about reaching for something big, taking a bold step to become more.

To improve your financial well-being and discipline this new year, here are eight money rules to keep this year. This post is directed at individual finance, but a little brush up here and there, and you can apply it to your business too.

In the spirit of the season, it has become a tradition for businesses to use this period to reward their customers for staying with them through the year. And rather than just giving random things out, how about picking an activity or gift that is of value for marketing? Here is a list of things to consider:

A healthy and progressive organisation is committed to the personal and professional growth of its employees so that they are at all times able to skillfully deliver on tasks. Think of it like maintaining your equipment -you have to maintain your staff too. However...

Every business is unique in terms of its operations, and this usually determines how fraudsters attack your business. As a business, you must always be on guard. And, here are five ways you can do that.

As a business, every day, people share data with you. When they visit and explore your site, they leave digital footprints that can be traced back to them with you. When computed and analysed, this data can provide specific information about the client.

Every organisation will tell you that userbase doesn't exactly translate to paying customers. You can have thousands of users, with only a handful as paying customers. As a business, you don't just need the numbers; you need them to turn in profit for your business.

The last three months of the year afford you enough time to take a quick look back at your plan for the year and intensify efforts in areas where you are yet to hit a milestone or meet your target. It is also a time that comes with the "achievement pressure", especially when you still have a lot of things undone and are just three months out.

Customer discovery is the process of identifying and defining your potential customers' needs, pain points, behavioural consumption, access to market and existing product options for your product development and marketing efforts. It is knowing who you want to sell to and how you can sell to them.

There are a good number of business ideas that can make you money; should you jump on every single one of them? Financing a business is a major investment, and as with all investments, some prerequisites must be met...

Even if you wake up one morning and decide to run a business with the first idea that pops into your head, you still have to sit and carefully map out how to make money. The choice of a business model to adopt is not a casual one as it considers the business goals, capital, industry...

Keeping up with the trends in the industry should not even be negotiable for you as a business owner. And In an age where social media interaction and digital prints are on an all-out attack on physical interaction, I still strongly recommend the good old-fashioned conferences as a sure way of keeping up with the industry climate.

At Redbiller, we took a careful look at the challenge of downtime, what it does to our customers who lose thousands and millions by the second and what we can do for them. The result of this is the Redbiller AVS, which I like to describe as the final answer to downtime.

Customers are a vital part of success, which makes it wise to keep them at the centre of your business decisions. Part of these decisions is ensuring they have a great experience interacting with your business. And the direct result is that you retain customers while acquiring even more customers.

Fintech has been changing the face of payments all over the world by building on the fallbacks of traditional banking to make payment seamless for everyone. Yes, Fintech is on a mission to eradicate payment challenges, but Fintech as an industry is not without its own challenges.

As we go about day-to-day operations and value exchanges with our customers, disputes will inevitably arise. Things will not always turn out as planned, and could result in a misunderstanding, a delay, wrong value dispensation, failed transaction, and any other thing we can call a dispute.

From the time of initial contact, which can be physical or online, everything else that happens determines if you close a sale or not. While you cannot control everything that happens, the good part is that you are in control of many of the things that can happen ...

Let’s get a little creative today. If you had magical powers, what would payment look like? Have you ever thought about that? Actually, my question is, what would you make better about payment?

How many boxes have you ticked so far? I am talking about the business goals you set at the beginning of the year. It has been six months, so it’s not too early to ask how many of those boxes you have ticked so far.

Every generation is unique, and there have always been differences in the consumer behaviour of each generation. But we live in a time when these consumer differences are more pronounced than ever.

You might think, why else would I need a POS except to ease payment for customers? Well, that’s a good reason, but that is not the only reason you should get a POS. Today, we will be looking at these other reasons and what they mean for your business.

One of the cardinal rules or prerequisites of business success is thinking out of the box. And unfortunately, thinking out of the box has been erroneously taken to mean doing something off the books or perhaps something against the rules.

The marketing mix basically consists of the 4ps of marketing -product, price, promotion, and place. These 4Ps precede developing a marketing plan or strategy as it is the means/guide to achieving your marketing objectives. Whatever you desire to achieve must be structured around it.

Pricing cannot be set independently of exchange rate as one of the things exchange rate itself tries to establish is fairness in value exchange. Every industry and business is affected by exchange rate, whether it deals with imports and exports or not. That is because exchange rate impacts the economy as a whole.

There is no standard when running a business. Indeed, some basic principles or conditions must be in place, but there is no standard generally-applicable roadmap to success. This is because every business is unique in terms of its industry, availability or scarcity of resources, and an enabling environment.

Every investment comes with a risk, but these risks are primarily about factors influencing market performance and their impact on the expected ROI (return on investment). It is different when the company simply takes your money and vanishes. We cannot even call that an investment risk or loss. It is outright fraud.

While Fintech did not start overnight, it did take the global market by storm over the last two decades. And considering the evolution of Banking and Tech, one will see that Fintech was an inevitable result. One way or another, we would have arrived at Fintech innovations.

Exchange rate is the value at which the currency of a nation is pegged in conversion to the currency of another nation or economic zone. It is how much one unit of a currency is worth when converted to another currency.

When you initiate a transaction from the comfort of where you are, have you ever wondered how the money leaves your account and ends up in the settlement account? Especially when the transaction is to a different bank. There is a major player on the backend that makes that possible. It is NIBSS.

Q2 is an ideal time to intensify marketing efforts to boost sales and create more brand awareness. The relative stability of Q2 offers a higher success rate for brand awareness which, of course, has a direct impact on sales, either immediately or eventually.

If you were to ask everyone interviewed for a role if they would be loyal to the business, you won't get a no from any of the candidates even if there were hundreds of them. But you can't take that as an assurance of loyalty, can you?

If you know about every sale you missed out on because you were closed at the time of the customer’s need, you won’t exactly spend the rest of your day dancing. And the answer might seem to stay open for as many hours as possible. But depending on your type of business, this might be impossible.

As an entrepreneur, funding is one of the most important business decisions you will have to make. And it is not a one-time decision. Funding is a continuous business need. You will need funding to set up, expand, execute a capital project and even invest.

I think it is time we added problems to the list of constant things in life. Because honestly, there is always a problem. I know the African in you is probably about to reject it in God’s name, but just pause for a minute and look at the world around you. Does it look like a world without problems?

Branding is the process of actively shaping your company, its products and services in the mind of your customers and the general public. It involves a lot of decisions that directly contribute to the success or failure of the business.

At Redbiller we are customer-centred with our products and in their delivery. We care about how our products boost your business operations and brand image. Beyond collections and payouts, we are always looking at what else you can get out of Redbiller. What else you can do with Redbiller, and how better you can get with Redbiller.

There is actually a book with the title Sell Like Crazy. Well, this has nothing to do with that book. But it does have everything to do with increasing your sales. It is expected of every business to go all out to generate sales. If you are not making sales, what are you really doing?

Electronic payment challenges affect everyone. And while it greatly influences a customers purchase decision, it affects a business in many more ways. This includes choice of partner, collections and payouts, overall customer experience. Our approach to addressing these challenges is to help your business rise above them.

Any business you choose to partner with is, in a way, an extension of your business. You contribute to the continuous operations of their business and they to yours. Partnering with them means you agree with their values and they with yours.

Planning not only guides us through the year but also helps us to measure our results. Of course, the point of a plan is not to rule out opportunities but to make sure that we consider as many factors as necessary and channel available resources into productive use.

Customers are arguably the biggest determinants of a business failure or success. Actually, no business can exist without customers. As market demands evolve and new products are rolled out to meet these demands, a business’ biggest assurance of market success is its existing customers.

While the use of contactless payment can be traced back to the 1990s, regular card payment has remained the more popular and most widely-used payment option. South Korea transit authority launched a contactless payment system in 1995, Mobil adopted a contactless ...

The World Bank is not a bank in the conventional sense of the word. Its operations are quite different from the traditional banks. The member countries neither have a saving account with it nor do they make payments via it. Its source of income is from funding by ...

Listening is one of the things you can't overdo when setting up and running a business. When setting up, you will get lots of advice, solicited and unsolicited, on how to set up, what to do, and what not to do. Everyone will tell you what is the most important ...

Disputes occur for a lot of reasons. In business, it is when someone has not fulfiled their part or does not want to fulfil their part despite the consequences it holds for the other party. Disputes primarily manifest in three forms ...

If generating profit was all you ever needed to worry about when it comes to your business finances, then life would be so much easy. Running a business would be such a joyride. But the reality is, generating enough profit is just one on the list of the things you need to do to keep your business afloat financially.

Banks have been around for centuries. And while their role in the economy has evolved over these years, two things have remained constant in the definition of banks from the earliest records to what we have today - Savings and Loans.

Branded House or House of Brands is all about using a single identity or multiple identities. But it is not as simple as the definition. The choice of a brand strategy model has a profound impact on the success of your business.

Running a business comes with making tough decisions for a living. Sometimes, you know enough to make the right choice. Other times you just have to have to make a lucky guess. And this has little to do with competence.

When you activate something on your mobile device, open an app or register on a platform, there are a lot of backend requests and activity that goes on that we are not aware of. We just want a result or response as soon as possible. And when this does not come, we know something is wrong.

Money has always been something we carry along with us. The point is to have it on you when you need it. However, in this case, the addition of mobile to money sets it out something different from the money we are used to.

We are way past the era of the industrial revolution. The world is much more demanding, and the market is much more competitive. We are at a time when the two head analogy could not have been more relevant. And partnerships have become almost inevitable in operating and financing a business.

A low-risk investment is not necessarily a good investment, and a high-risk investment is not automatically a bad investment. Getting ...

Digital currency is a form of currency that is only available in digital or electronic form. Unlike banknotes and coins, digital currencies do not have physical attributes and are only accessed on the internet. Without your phone or computer, digital currency is as good as ...

As the ancient world continued to grow in trade and commerce, the lapses of the barter system became more and more of a problem. To trade, you have to find someone who needs what you have and can offer what you need and at the right value. There was no uniformity ...

With the right marketing tools in place, many people will come to hear of your business. A sales funnel is concerned with the journey of these people from when they first heard of your business to when they become your customers.

Nigeria confirmed its share of the wave of digital currency sweeping across the globe with the announcement of the eNaira. The Central Bank revealed that it would launch Nigeria’s official digital currency, the first of its kind in ...

There is a saying that goes, ‘once beaten twice shy.' But when it comes to e-commerce, many of us haven’t even been beaten before, but we are shy. And we are right to be shy in this case. As the acceptance of e-commerce continues to grow, so does the concern of the possibility of being defrauded.

Though Fintech started as a backend industry, it has now found its way to the retail market. To many people, Fintech has a face. And that face is the particular Fintech company or service they use. It also means that many people understand Fintech differently.

A positive work environment greatly influences how a person feels about their job, the people they work with, and the organisation they work for. When the environment is set right, they are motivated to be more productive and respond well to the leadership. Trust me, it is good when your staff work with more than obligation in mind.

Every business has a sales funnel. Every business has a unique process customers follow when they come in contact with the business to the point of making a purchase. And it is necessary to identify these stages and employ practical strategies to make the transition from one stage to another smooth for your prospective customers.

There is no shortcut in conflict resolution. You have to cover everything and settle everything. Because if you don’t, you have only succeeded in creating more conflict. And this is why negotiation must be as thorough as it can get. You have to cover everything.

There is a saying that the devil you know is better than the angel you don’t know. You must have heard it too. It remains a relevant piece of advice in our lives today. But I have also come to understand that this advice is not for every situation, particularly in business.

Negotiation happens because humans are different and we need/want different things. We have our expectations of things we are about to do or we are already doing. These differences in opinions and expectations, of course, lead to conflict when we are not the only ones involved in the process.

Challenges are real, and they can be very hard. They are also unavoidable, but they can be managed, well managed, especially when expected. To help you have a balanced picture, here are five areas you are likely to face challenges. And you better prepare well for them.

One of the synonyms of Money is Currency, and that means it flows. It comes to us, and it will definitely leave. You can save money, but you cannot save its value. This is why it is necessary to let money flow at its current value in and out of your hands. This is the core of money management.

E-commerce has now officially attained the status of Normal in most parts of the world. However, security remains an issue of great concern to many of us. Is my money safe? Is my information safe? Am I safe?

Every organisation has its goals, objectives, and values. Resource management helps to align every resource to achieve these goals and represent their values to the public. It answers the question -what you have at hand and what you can do with it to get the best result for your business?

Money is a tool of value exchange that is recognised and accepted everywhere in the world. One can safely say every business deals with money. Every business sends out and receives money. Every business expects their customer to pay them money in exchange for their products and services.

The initial stage of launching a business can be exciting and overwhelming. There are many things to consider, many things to plan, and many things to learn. One of the many things that can kill your business on arrival is underestimating what it needs to kick off.

This question has been asked many times, and we are yet to see the last of it. It is a question with so many answers. Every time one business comes crumbling down, we have a new lesson to learn on things to be done and to avoid. And yet, in the abundance of these lessons and examples, businesses are still failing. Why?

Every business decision comes with a risk. So it is not about just wanting what is best for the company. That desire itself is a risk because it is at the cost of something that can backfire or not go as planned. Risk is the probability of a negative outcome in a thing, and every investment comes with a level of uncertainty.

Budgeting is optional when it is for your income, but not when it is about running a business. Budget is an essential guide in managing your business finances and maximising available resources. For your business, the budget goes beyond writing out numbers on paper, it is a tool for maintaining financial health.

We can make predictions of what to expect based on the factors around and not around. But even with all the pointers, precedence, and guides, there exist a possibility that it can end up as something a little different or entirely unexpected. That possibility, notwithstanding how little, is the risk. And it is present in everything.

Nobody starts their business intending to end up in debt. It goes beyond managing your finances properly and doing every other thing right. An unforeseen situation can arise anytime and throw you off balance, for example, the lockdown. Who would have thought anything would keep us in for that long in this century.

Change in consumer behaviours demands a change in your products. Change in policies demands a change in your structure. Emerging technologies demand changes in your operations. Consequently, this leads us to Change management.

You have probably heard the saying Jack of all trade, Master of none. Well, it is correct and has been proven so in the lives of many rebels. But what if we have taken it to heart a little too much? At becoming the Master of one, are we really required to ignore every other field?

A lot of things can go wrong with a new product. As people interact with the product, glitches that were not apparent during design and development will appear. Consequently, there will be the need for modification and eventually the development of a new product.

Because the word ‘Profit’ registers money to the average mind, and of course, Cash is money, it is easy to take both to mean the same thing. However, in accounting, both are different. Understanding the difference between both and what they mean for your business is crucial in ascertaining your business’ performance and financial health.

Customers are what makes a business a business. Without customers, your business is best a hobby - a boring one at that. No business can continue to exist without customers. And that is why it is imperative that businesses not only work on retaining customers but also on acquiring new ones.

Customers expectations have moved beyond great products to include great experiences. People do not just want to get value, they want to have a great experience. And it is not a one time or first impression thing. It is a journey in which every interaction plays a vital role in the overall experience.

Fintech has become an essential industry for seamless daily financial activities - personal and business activities. With the diversification of the industry, people are learning to rely on its timely services to expand their businesses. The pressing question is no longer to use fintech or not, but what provider to use.

Have you ever wanted to get someone a gift but spent the entire day running through a list of suggestions and not arriving at what to give? Then you think of a cash gift, but the cash seems so little, or you are not sure how they will react to getting a cash gift. Pretty much everyone has had these struggles - the perfect gift dilemma.

Businesses fail for many reasons. The easiest part of a business is starting it. You may disagree, but when you consider the number of companies that open and how fast they close, you will realise kicking off the business was the least of the work they had to do.

With the digital revolution across all industries, it became clearer what the world will look like without as much cash flying around. The emergence of Fintech, which birthed Card technologies, mobile banking services, and digital currency, further reinforced this.

A significant amount of communication goes on social media platforms. And recently, business transactions have found their way to these platforms. People not only connect with people but are also open to connecting with businesses on the Platform.

While Financial goals are often discussed with respect to our finances, it is a principle that also applies to starting and running a business. It is the scale by which you can effectively measure your financial growth as a business.

Running a business is not a leisure break. It is not an escape from the demands of life. Running a business, a successful business is a train of deliberate efforts at self productivity and work effectiveness. From starting in your garage to becoming the CEO of a multi-national are pages of books, magazines, newspapers, journals, waiting to be read.

Every industry is now miles away from what they were a few years ago, with some Industries even coming together to form new ones. As in the coming together of the Finance industry and Tech industry to birth the Fintech industry. Even the Tech industry only came to life a few decades ago. This is how fast things are evolving.

One thing we should be scared of becoming in life is being dormant -not growing, not retrogressing. You'll keep thinking you are good enough until it is too late. And it is the same with having a small business to running a corporation. The need to grow is not only a legitimate but an essential continuous need.

The need to make money, get your money to make money, make money while your sleeping is a legitimate need. It is a clever choice even. But none of this matters when your choice of investment is a Ponzi Scheme.

Every business is out to make money in exchange for its products and services. While vision, mission, and goals can drive the quality of products and services they put out, money is what they get in exchange for it.

When management is mentioned, the first thing that comes to mind is effectively engaging all available resources to achieve set goals. For every business, these set goals include profit, brand awareness, growth and expansion. It means the same for a fitness trainer.

Over the last 15 years, Fintech has grown to be a principal part of our finances. Well, our lives. Though it sounds like something distant, it is an industry we interact with every day. Several businesses have already partnered with Fintech companies, and there is a long list of those still considering it.

For a few years now, the trend has been in favour of eCommerce. People are becoming more tech-savvy and are moving with the flow of the digital market space. However, this expanding online market ushered in a fresh concern and responsibility for businesses - customers identity.

Sales is more than value exchange between you and your client. It is a relationship that starts right from the point of contact. Regardless of who makes contact first, the responsibility of building the relationship to guarantee continuous value exchange lies heavily on the business/service provider.

Running a business is a full-blown circle of ups and downs. There will times of bloom and times of crisis. One of such is in the area of Finance. Money is at the core of every business. So, a financial crisis is such that, if not correctly handled, it could lead to the company closing its doors.

Profit might be on your mind from the first minute of production. But, Pricing, which comes last, is what guarantees you that profit. Well, unless, of course, you are "doing it for the people", not profit. Either way, you don't want to run into a loss. And you must give this process the right amount of attention to keep your business afloat.

I’m sure you have heard the term 'Credit card' before. You're probably about checking your ATM card right now. The one you have at hand is called a Debit card. While a Credit card looks the same way and is of the same size, it is different in terms of what it gives you access to. Yes, it is to money, but a different kind of money.

Businesses fail for various reasons, especially in this age of fast-paced development, and fast-evolving market demands. The race has really become for the swift. However, contrary to popular beliefs, businesses don't fail because of competition.

Cash payment remains the primary and most popular form of payment in Nigeria, as with the rest of the world. But it is worthy of note that more and more people are embracing card payment, especially since it has the support of vendors and service providers.

Online payments have been hitting incredible milestones over the last decade, with businesses going digital and exploring various payment methods. With this exciting development, fraudsters are constantly looking for ways to hack into accounts and carry out unauthorized transactions, making security a serious problem for every business.

Know Your Customer, popularly referred to as "KYC" has always been an integral component in the success stories of online businesses, especially now when insecurities are on the rise and customers are not really who they say they are.

These days, many online businesses are now more than ever, actively in search for effective ways to seamlessly conduct KYC on their customers, either before onboarding them or before extending more control over to them to effectively carry out their activities, most especially when these activities in question revolve around payments.

Whatever it is you are getting, there is something you'll be required to do in return. While some of the things can be as harmless as just typing the brand/ item name, you should know it can be as harmful as costing you profit. And on the long run loyal customer, without even appearing to have done or still doing so.

Business models human life activity. And that is because it exists as a response to life activities, everyday activities, the needs and the demands. The idea is, the moment your business becomes more about what you do for money, and less about what you do for people, it is the beginning of an end.