We are just a few days away from December. And in most parts of the world, the entire month is filled with celebrations. Apart from hosting Christmas and Boxing Day, December is the last month of the year, which makes it the best time for celebrations.
In the spirit of the season, it has become a tradition for businesses to use this period to reward their customers for staying with them through the year. However, it is not just about rewarding existing customers. It is also a good strategy to engage inactive customers, convert leads to sales and acquire new customers. So rather than just giving random things out, how about picking an activity or gift that is of value for marketing? Here is a list of things to consider:
- Sales and special price offers
- Gift vouchers
- Branded items
- Send gift hampers
- Give out free products/trials
- Support or organise a charity
- Support/organise an entertainment event
Now you don't have to pick from this particular list, and neither do you have to hook yourself with everything on the list. Your choice should be influenced by your industry, products and services, target market, marketing goals, and pocket, which means it has to be what you can afford.
Finally...
Not all customers are equal, and I mean that in a good way. Loyal customers who have referred you, stayed despite price changes and have been doing business with you for a long time deserve the extra mile from you. And you should give it. Identify these customers and reach out to them in any special way you can.
