Sales Funnel
Red Stories
Oct 6th 2021

Sales Funnel

Esther O.
Esther O.

A sales funnel is the representation of your customer's journey from the point of contact to the point of sales. It shows how they move from prospects to leads and finally to buyers. 


The sales funnel is known by many names -marketing funnel, conversion funnel, and purchase funnel. Interestingly, ‘funnel’ remains a constant word. This is because of the reduction in the number of customers as the journey leads downward to sales.


Every business has a sales funnel. Every business has a unique process customers follow when they come in contact with the business to the point of making a purchase. And it is necessary to identify these stages and employ practical strategies to make the transition from one stage to another smooth for your prospective customers.


For instance, this is what the funnel for an online retail store would look like. 100 people click on the link in a Facebook ad that brings them to the site. 70 of them find the landing page engaging and decide to explore. There is an offer of a 25% discount on the first order for creating a buyer account, and 40 people proceed to create an account. After creating an account, 15 people procced to buy.


Of course, the process can be longer or shorter for your business. But regardless of these differences, the marketing funnel is generally divided into four stages. These stages are called the acronym AIDA.



This is the stage that a person first becomes aware of your business and what you have to offer. This first contact can be through an ad on social media, search engine results, a recommendation from someone or any other marketing channel. If a person needs the good/service urgently, the person can proceed to sales immediately. But most prospects go through the four stages.



This is the stage where the customer explores your site. They will check out your collections, understand how you operate and your charges/pricing. The more engaging and relevant they find your content, goods, and services, the more likely they are to proceed to the next stage. At this stage, you should point out the usefulness of your goods and services to them, but in a subtle way that does not look like you are peddling. Another thing is to make sure the contents are engaging enough to keep them going and refer them to another content that might be of interest.



This is the stage when the customer knows what they need to know and are ready to buy. They would likely have more than one option in mind. Your job at this stage is to convince them to pick you. You could offer a discount to encourage them. Your branding and pricing also play a role here.



At this stage, you are the chosen one. Your customer proceeds to buy from you. However, your work has not ended. The goal is to turn acquired customers into loyal customers so they can keep coming back. You should make sure the experience is as seamless as it can be. Express gratitude, follow up and encourage them to give feedback.


Developing a sales funnel for your business is not a day’s job. You will need to spend time observing the numbers. But the good part is that when you do, it will open your eyes to see the particular stage at which you are losing customers and what you can do about it.

Share this article:

More great articles

Redbiller's Workforce -a better way to accept payments

Redbiller's Workforce -a better way to accept payments

As a business, you should be able to offer your customers enough options for them to choose their preferred method. And payment confirmation should not be a problem, especially for bank transfers.

Read Story
Improving Customer Experience

Improving Customer Experience

Customers are a vital part of success, which makes it wise to keep them at the centre of your business decisions. Part of these decisions is ensuring they have a great experience interacting with your business. And the direct result is that you retain customers while acquiring even more customers.

Read Story
Becoming a Global Brand with Waverlite

Becoming a Global Brand with Waverlite

How will you receive payment from your international clients, considering that they cannot simply initiate a transfer from their GT bank app to your First bank account? And they probably use a different currency.

Read Story

Go live in 30 minutes or less!

Integrate seamlessly with our test environment. No real money required. Keep it for when it really matters.
  1. 1

    Create account

    First things first: tell us about you and your business and how we can reach you.

    Create one now Icon
  2. 2

    Undergo KYC

    Upload your business documents and other neccessary information to enable us know more about you and your business.

  3. 3

    Go live

    Power your business from start to finish with our wide range of API resources.

    Contact [email protected] if you need help in integrating Redbiller into your web or mobile app.