How to Engage Inactive Customers
Red Stories
Jan 10th 2023

How to Engage Inactive Customers

Jochebed
Jochebed

Every organisation will tell you that userbase doesn't exactly translate to paying customers. You can have thousands of users, with only a handful as paying customers. As a business, you don't just need the numbers; you need them to turn in profit for your business. 


Inactive customers are in different categories; while some have never actually patronised you, some might have been active customers. Some might even be inactive because they don't need your product or are still undecided.


The advantage is that you already have them; you only need to get them active. And trust me, this is way cheaper than acquiring new customers. If you have this problem, here are nine quick things to engage inactive customers. 

  1. Welcome-back offers
  2. Regular updates of new features and product releases 
  3. Pricing reviews and discounts 
  4. Reminders to complete registration, update profile or complete verification
  5. Reminders of previous milestones
  6. Regular updates on growth and expansion 
  7. Acknowledging birthdays
  8. Celebrating holidays and international days
  9. Special sales for festive periods


While engaging customers is continuous, setting aside a particular time yearly, quarterly or monthly to check out who has been inactive and following up with them goes a long way. However, one must accept that not everyone will come back. You can go all out, and they still won't come back.


Finally, engaging customers should also be a part of the marketing plan for each year, not an afterthought. It is as important as acquisition and an essential ingredient/step in achieving customer loyalty.

Share this article:

More great articles

Improving Customer Experience

Improving Customer Experience

Customers are a vital part of success, which makes it wise to keep them at the centre of your business decisions. Part of these decisions is ensuring they have a great experience interacting with your business. And the direct result is that you retain customers while acquiring even more customers.

Read Story
A Redbiller Success Story

A Redbiller Success Story

As a service provider, we are constantly working to ensure our customers have all the payment tools they need to manage their time more effectively and put their business on autopilot, so it is indeed a delight to get this type of feedback. Let me share with you Mr Ola’s experience so far at Redbiller and how he arrived at that statement.

Read Story
Here for a Better Experience

Here for a Better Experience

Apps are one of the best things to come of software development. From the personalised experience to the navigation, almost everyone would pick an app over the web version any day.

Read Story

Go live in 30 minutes or less!

Integrate seamlessly with our test environment. No real money required. Keep it for when it really matters.
  1. 1

    Create account

    First things first: tell us about you and your business and how we can reach you.

    Create one now Icon
  2. 2

    Undergo KYC

    Upload your business documents and other neccessary information to enable us know more about you and your business.

  3. 3

    Go live

    Power your business from start to finish with our wide range of API resources.

    Contact [email protected] if you need help in integrating Redbiller into your web or mobile app.